UNDERSTANDING BLOGGING


Ikechukwu David Anyanwu

Blogging is the act and skill of running (creating posts) and maintaining (updating posts) a blog. It entails writing blog content and updating a blog. It is essentially about creating content and building a community around it. Blogging allows the Blogger to communicate with an audience and spread message about a content. A person who creates content and publish on a blog with the aim of building social relationship with readers around the content is known as a Blogger.

A blog is an online journal or information website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or group of writers share their views on a particular subject. The main purpose of a blog is to connect to the relevant audience and increase traffic to the website.

Blog can be defined as a form of personal, easy-to-manage website with content presented in reverse chronological order. Typically Blogs are run by an individual or a small group of people and information is prevented in a conversational style.

However there are recently corporate blogs that produce a lot of informational and thought-leadership style content. Blog post usually have a comments section where users can respond to the article.

The key differentiating element between a blog and a typical website (often referred to as static website) is that blogs are regularly updated (daily ، weekly or monthly) with new contents displayed in reverse chronological order such that newer posts comes first while a typical website is somehow static in nature when it comes to update and the content is organized in pages.

Considering the fact that top brands and businesses use blogs to educate their customers, share news and reach a wider audience these days makes blogging an essential part of online marketing strategy for many businesses. This creates a lot of opportunities for persons with good blogging skills. Below are some of the ways bloggers earn money through their blogs

~ A Blogger Can sell advertisement space on his/her blog

~Bloggers can sell their own digital products such as Ebooks, movies, tutorials

~Some blogs sell membership for access to some exclusive contents

~Blogs can be used as a content marketing tool for some business

~Blogs can through AdSense make money each time one visits the site

Etc

My name is Ikechukwu Anyanwu, I am the Founder of www.ariseafrika.com #Blog #AriseAfricaMagazine #AriseAfricaNetwork #FaceOfAriseAfrica
#GcfnConsult #SommiesFoods
Its  been  an amazing experience as a Blogger
I have passion for the creative media Industry and after 19 years working experience as Human Resource Manager, I founded my one blog to contribute to the development of the society.

Comments